Parla Piano: Campari Creates an Enigmatic Night at a Secret Location in São Paulo

In celebration of the world's most consumed cocktail, the negroni, Campari hosted a mystifying night of no cell phones, internet connection, or traditional drink menus -- all of the elements that evoke the atmosphere of a bar. For entry to this exclusive experience, it was not possible to purchase tickets or use any available means of payment -- instead, one had to participate in São Paulo's Negroni Week, a global week dedicated to the tried and true drink.To engage in this immersive activation...